Differentiation Part Two: Know Your Niche
The previous article on differentiation, which you can find here, argued that you need to know your value. Your prices should be based on value, not on having lower prices than your competition. This article considers another aspect of differentiation: your niche. To be a successful business, you need to define your identity. Who are […]
Differentiation Part One: Know Your Value
A lot of companies provide the same products and services you provide. Whether you are a general contractor, roofer, HVAC installer, remodeler, architect, or some other service-oriented business, you have a lot of competition. How do you win business when so many are competing for the same opportunities? One of the biggest temptations facing […]